Marketing is a big, HUGE field that's pretty overwhelming to most business owners.
I know, because I work with business owners every day to decipher what marketing will be most effective for them. Some of these businesses are small, one person contractors. Others are big $1 million+ revenue companies.
The problem always persists: with so many options, how do you start?
First thing is first. Get your business in order.
It won't matter how effective your marketing is if customers have a bad experience doing business with you. The best and worst type of marketing is word of mouth.
Give a stellar experience to every customer you do business with and encourage them to become advocates of your brand. That's the most effective form of advertising.
That usually isn't enough on its own. Especially if you have competition that is also providing good experiences. You need to do more to stand out.
After spending over a decade trying to dwindle down marketing categories, the three that make the most sense to me (but are still pretty wide) are Location/Property, Organic, and Advertising.
Social media isn't just for kids anymore. It's an essential part of doing business.
Your customers connect with you and build relationships that strengthens their loyalty to your business.
If you're overwhelmed by all the advice and options out there: we're here to help.
Check out this essential guide on making the most out of social media:
Overview: Social Media Marketing That Works
1. Update Pages You Already Have
Your website is already full of content. The first step of any content strategy should be to maximize what you already have.
Before you worry about blog posts, videos, or anything else, go through your website page by page. Make sure everything is up-to-date.
Are you using keywords that you want to rank in search engines for?
Is it readable and interesting?
Are you giving clear call to actions after every section?
Maybe there’s some pages you haven’t thought of. An example is this “Photo Policy” page on a website we manage for the Winkler Gallery & Art Education Center. This page didn’t exist until a few months ago and now it’s the 3rd most visited page on the website.
Once you make updates to a page—especially if they’re significant changes—make sure to share! These are great opportunities to share updates to your social media and email list.
2. Repurpose Your Advertising Content
One of the most requested services here at Priority Digital Services is Search Engine Optimization (SEO) Management.
Early on in our market we had some nice successes and have slowly started to make progress in some more difficult niches as well.
Simply put, businesses with a lot of national competition have a tougher time ranking near the top of Google & Bing. Highly competitive local businesses have started to get smarter about SEO, so categories that were once easy to dominate are becoming much more competitive.
This article is going to help you understand search engines and steps you can take to see your business closer to the top of search results.
Understanding Search Engines
Love it or hate it, social media dominates the lives of most consumers.
In the world of marketing, it's not our job to decide which platforms we like or agree with the most. It's our job to identify where consumer attention is and get our clients into that space.
The data is undeniable that Facebook and YouTube are platforms that you should have a presence on if you're a business.
Think I'm biased?
Take a look at the chart below based on research conducted in 2018 by PEW Research Center.
Let that sink in.
There's no excuses anymore to avoid social media. Even if your demographics skew older, are you really going to miss out on a platform that 40-65% of your potential customers are spending an average of 135 minutes a day* with?
*Social media users average 135 minutes a day. Research conducted by CoSchedule.
Social media isn't for kids anymore. The kids are increasingly moving to other websites like Instagram and Snapchat while more and more adults join and use Facebook.
YouTube Vs. Facebook
The sleeping giant in the room is YouTube. Everyone talks about Facebook, and most people rarely mention YouTube as a social media giant.
YouTube has nearly just as many users (and in the 30-49 demo has even more) than Facebook.
Both platforms are very different. They take time, effort, and sometimes money to learn how to use the platform for your business.
You don't need to be a heavy user, or even a master of the platform. Just creating a page and posting every few months won't cut it though.
How Much Time & Money Should You SPend?
The amount of time and money you should spend on social media varies business to business.
I know... I hate those "it varies" answers too, but it's true!
The more time you have to spend on social media, the less money you should spend. Vice versa.
Either way, if you're not sure where to start or think you could use a boost, reach out to us.
We can take a look at your social media (or lack of it) and give you some pointers on where to start for free.
*This post originally appeared on Craig Inzana's personal blog.
This tutorial shows you how to set up the two way sync between ToDoist and Google Calendar. This works great as an online planner calendar.
For years I've been looking for a system that works the way that this does! Finally, a software has met this major productivity need. The calendar layout allows a clean to do list layout spaced out by time like the half-hour by half-hour bullet journal type planners I used to use. With this digital version though, it's accessible everywhere (no forgetting my notebook!) and it's easy to move things around.
If you don't want to watch the video, below are the key steps to making this work
STEP-BY-STEP TODOIST INTEGRATION WITH GOOGLE Calendar:
Facebook knows a lot of information about us.
It’s a little creepy, right?
Since they’re doing it anyway, we might as well use this data to our advantage. If you’re a small business, your big box competition is already targeting your customers using this information.
It’s time to catch up.
If you’re already dabbling in Facebook advertising, then good! We’re here to help you dive a little deeper into the local demographics and put them into perspective.
First thing’s first:
How Are We Defining “DuBois Area”?
Well, for the purposes of this article we’re using Facebook Audience Insights for the following communities: DuBois, Falls Creek, Sandy Township, Luthersburg, Oklahoma, Penfield, Punxsutawney, Reynoldsville, Rockton, and Sykesville.
[This post has been updated for 2018.]
The relationship between consumers and the web is ever changing.
Advancements in technology now allows people to surf the Internet on more than just their computer. The rise of smartphones and tablets are changing the landscape of web design and what it takes to drive consumers to a merchant’s website.
Responsive Web Design is an approach that ensures a website has optimal viewing and interaction experience across a wide range of devices. This means that no matter the gadget, a website’s navigation elements, including screen-layouts, text, and images, will be fluid.
Still not convinced?
Here are the top 5 reasons you need a responsive designed website for your business:
Craig Inzana is the Director of Digital Sales & Services for Priority Digital Services. His mission is to bring big city marketing to small town and regional businesses.