Love it or hate it, social media dominates the lives of most consumers.
In the world of marketing, it's not our job to decide which platforms we like or agree with the most. It's our job to identify where consumer attention is and get our clients into that space.
The data is undeniable that Facebook and YouTube are platforms that you should have a presence on if you're a business.
Think I'm biased?
Take a look at the chart below based on research conducted in 2018 by PEW Research Center.
Let that sink in.
There's no excuses anymore to avoid social media. Even if your demographics skew older, are you really going to miss out on a platform that 40-65% of your potential customers are spending an average of 135 minutes a day* with?
*Social media users average 135 minutes a day. Research conducted by CoSchedule.
Social media isn't for kids anymore. The kids are increasingly moving to other websites like Instagram and Snapchat while more and more adults join and use Facebook.
Generational usage difference
An antidotal trend I've noticed is that older Facebook users are much more likely to get "sucked in" and influenced by what they see on social media.
The younger generation have developed blind spots to ads on the web page and are inherently skeptical of everything they read online. It doesn't seem that the older generations have developed that same level of skepticism or ad-blindness because they didn't grow up with it.
YouTube Vs. Facebook
The sleeping giant in the room is YouTube. Everyone talks about Facebook, and most people rarely mention YouTube as a social media giant.
YouTube has nearly just as many users (and in the 30-49 demo has even more) than Facebook.
Both platforms are very different. They take time, effort, and sometimes money to learn how to use the platform for your business.
You don't need to be a heavy user, or even a master of the platform. Just creating a page and posting every few months won't cut it though.
How Much Time & Money Should You SPend?
The amount of time and money you should spend on social media varies business to business.
I know... I hate those "it varies" answers too, but it's true!
The more time you have to spend on social media, the less money you should spend. Vice versa.
Either way, if you're not sure where to start or think you could use a boost, reach out to us.
We can take a look at your social media (or lack of it) and give you some pointers on where to start for free.
*This post originally appeared on Craig Inzana's personal blog.
This tutorial shows you how to set up the two way sync between ToDoist and Google Calendar. This works great as an online planner calendar.
For years I've been looking for a system that works the way that this does! Finally, a software has met this major productivity need. The calendar layout allows a clean to do list layout spaced out by time like the half-hour by half-hour bullet journal type planners I used to use. With this digital version though, it's accessible everywhere (no forgetting my notebook!) and it's easy to move things around.
If you don't want to watch the video, below are the key steps to making this work
STEP-BY-STEP TODOIST INTEGRATION WITH GOOGLE Calendar:
Facebook knows a lot of information about us.
It’s a little creepy, right?
Since they’re doing it anyway, we might as well use this data to our advantage. If you’re a small business, your big box competition is already targeting your customers using this information.
It’s time to catch up.
If you’re already dabbling in Facebook advertising, then good! We’re here to help you dive a little deeper into the local demographics and put them into perspective.
First thing’s first:
How Are We Defining “DuBois Area”?
Well, for the purposes of this article we’re using Facebook Audience Insights for the following communities: DuBois, Falls Creek, Sandy Township, Luthersburg, Oklahoma, Penfield, Punxsutawney, Reynoldsville, Rockton, and Sykesville.
[This post has been updated for 2018.]
The relationship between consumers and the web is ever changing.
Advancements in technology now allows people to surf the Internet on more than just their computer. The rise of smartphones and tablets are changing the landscape of web design and what it takes to drive consumers to a merchant’s website.
Responsive Web Design is an approach that ensures a website has optimal viewing and interaction experience across a wide range of devices. This means that no matter the gadget, a website’s navigation elements, including screen-layouts, text, and images, will be fluid.
Still not convinced?
Here are the top 5 reasons you need a responsive designed website for your business:
Craig Inzana is the Director of Digital Sales & Services for Priority Digital Services. His mission is to bring big city marketing to small town and regional businesses.