1. Update Pages You Already Have
Your website is already full of content. The first step of any content strategy should be to maximize what you already have.
Before you worry about blog posts, videos, or anything else, go through your website page by page. Make sure everything is up-to-date.
Are you using keywords that you want to rank in search engines for?
Is it readable and interesting?
Are you giving clear call to actions after every section?
Maybe there’s some pages you haven’t thought of. An example is this “Photo Policy” page on a website we manage for the Winkler Gallery & Art Education Center. This page didn’t exist until a few months ago and now it’s the 3rd most visited page on the website.
Once you make updates to a page—especially if they’re significant changes—make sure to share! These are great opportunities to share updates to your social media and email list.
2. Repurpose Your Advertising Content
Craig Inzana is the Director of Digital Sales & Services for Priority Digital Services. His mission is to bring big city marketing to small town and regional businesses.