1. Update Pages You Already Have
Your website is already full of content. The first step of any content strategy should be to maximize what you already have.
Before you worry about blog posts, videos, or anything else, go through your website page by page. Make sure everything is up-to-date.
Are you using keywords that you want to rank in search engines for?
Is it readable and interesting?
Are you giving clear call to actions after every section?
Maybe there’s some pages you haven’t thought of. An example is this “Photo Policy” page on a website we manage for the Winkler Gallery & Art Education Center. This page didn’t exist until a few months ago and now it’s the 3rd most visited page on the website.
Once you make updates to a page—especially if they’re significant changes—make sure to share! These are great opportunities to share updates to your social media and email list.
2. Repurpose Your Advertising Content
One of the most requested services here at Priority Digital Services is Search Engine Optimization (SEO) Management.
Early on in our market we had some nice successes and have slowly started to make progress in some more difficult niches as well.
Simply put, businesses with a lot of national competition have a tougher time ranking near the top of Google & Bing. Highly competitive local businesses have started to get smarter about SEO, so categories that were once easy to dominate are becoming much more competitive.
This article is going to help you understand search engines and steps you can take to see your business closer to the top of search results.
Understanding Search Engines
Craig Inzana is the Director of Digital Sales & Services for Priority Digital Services. His mission is to bring big city marketing to small town and regional businesses.