Social media isn't just for kids anymore. It's an essential part of doing business.
Your customers connect with you and build relationships that strengthens their loyalty to your business.
If you're overwhelmed by all the advice and options out there: we're here to help.
Check out this essential guide on making the most out of social media:
Overview: Social Media Marketing That Works
Frequency refers to the number of times a customer interacts with your brand.
This is a well-known concept in traditional advertising, but it often gets overlooked on social media.
Businesses that publish roughly 2 posts per day see much higher engagement than businesses that post a few times a week.
Everything is balance, however. It's better to post a few times a week with good posts than spam followers every day with useless content.
We've found the number of effective posts per week depends on the number of interactions a customer would have with your business.
If you're a restaurant and your ideal customer will interact with you daily, your social media should be an extension of that by posting 2+ times a day.
If you're a medical specialist where your customers will interact with you on a monthly basis or longer, your social media should be doing just enough that they don't forget about you with 1-2 posts per week.
Get In On Influencer Marketing
An influencer is someone online that-- surprise-- has a lot of influence.
There are two primary strategies to benefit from online influencers.
Most small businesses overlook this tactic in their marketing plan, thinking it's out of reach.
An influencer doesn't have to be someone with millions of followers. It could be the local foodie that eats out, posts to their thousand friends on Facebook, and gets people talking.
Local influencers might be trade a free product or service in exchange for sharing their experience.
Do It All And You Won't Do Anything Well
Each social media channel is different. You need to treat them that way.
To be effective, you need to be truly engaged.
Automation can help you reach more social media sites, but be aware that what works on Facebook may not work on Pinterest or Twitter.
Follow the Smoke
Check out your competitors. Where are they interacting with customers most?
If there is a lot of engagement on a certain platform for your industry, you'll know exactly where to invest your time, energy, and money.
Inside of each social media website, there are smaller communities where the real action happens.
Reddit has subreddits. Twitter has live chats. Instagram has hashtags. Facebook has groups.
Find these sub-groups that are active in your industry or area. Become active in these groups and genuinely participate. No need to go overboard. A few groups can greatly boost your visibility.
Visuals on Your Page
Profile Photo. Use a photo of yourself or a group of your employees. Pay attention to the background to make sure the people stand out. Don't take it too far away.
You want to show faces. Social Media is SOCIAL and people interact more with other people.
Headers. For headers at the top of your profile page, upload an attractive photo or image that represents your brand well. Most sites now allow you to upload more than one image and create a slideshow that livens up your page even more.
Think About Your Descriptions
It's important to fill out your profile completely. Answer as many applicable fields as possible. Use the description field to really sell your business.
Don't skimp here because it's the first place a lot of new visitors will look to figure out what you're all about.
Also think about keywords. Search engines use these descriptions too.
It's called SOCIAL media for a reason.
Don't let comments go unanswered. Even if it's just a "thank you!" it turns you into an interactive entity rather than someone shouting at your customers.
Spread the love and it will come back to you.
Find posts in your industry that you like and share them thoughtfully.
If your customers are sharing images or posts about their experience with your business, share them! Users feel appreciated when you acknowledge them and user generated content gets much higher engagement rates.
Friend and Follow
The best thing to do when you get started is follow, friend, or interact with other users. Chances are they'll follow you back.
This is particularly essential on Instagram and Twitter. Find hashtags that relate to your business or competitors and follow/interact with the people that are active there.
Be a regular contributor to the social media sites you choose. It's better to post once per month and engage with every comment than to post every day for a few months then disappear forever.
The bottom line: be yourself.
Write the way that you would normally speak. Add some personality.
Share things that matter to you.
Over time, authentic relationships will develop with your followers and their loyalty to your brand will grow.
Do It Yourself, But Not Alone
Priority Digital Services does manage pages for local business clients; however, we see the most effective pages run by people in the business every day.
Our best services support what you're doing and can do for yourself, helping you get the most out of social media and your overall marketing.
The Social Media Support service is great if you need some help making the most out of your social media.
Craig Inzana is the Director of Digital Sales & Services for Priority Digital Services. His mission is to bring big city marketing to small town and regional businesses.