Love it or hate it, social media dominates the lives of most consumers.
In the world of marketing, it's not our job to decide which platforms we like or agree with the most. It's our job to identify where consumer attention is and get our clients into that space.
The data is undeniable that Facebook and YouTube are platforms that you should have a presence on if you're a business.
Think I'm biased?
Take a look at the chart below based on research conducted in 2018 by PEW Research Center.
Let that sink in.
There's no excuses anymore to avoid social media. Even if your demographics skew older, are you really going to miss out on a platform that 40-65% of your potential customers are spending an average of 135 minutes a day* with?
*Social media users average 135 minutes a day. Research conducted by CoSchedule.
Social media isn't for kids anymore. The kids are increasingly moving to other websites like Instagram and Snapchat while more and more adults join and use Facebook.
YouTube Vs. Facebook
The sleeping giant in the room is YouTube. Everyone talks about Facebook, and most people rarely mention YouTube as a social media giant.
YouTube has nearly just as many users (and in the 30-49 demo has even more) than Facebook.
Both platforms are very different. They take time, effort, and sometimes money to learn how to use the platform for your business.
You don't need to be a heavy user, or even a master of the platform. Just creating a page and posting every few months won't cut it though.
How Much Time & Money Should You SPend?
The amount of time and money you should spend on social media varies business to business.
I know... I hate those "it varies" answers too, but it's true!
The more time you have to spend on social media, the less money you should spend. Vice versa.
Either way, if you're not sure where to start or think you could use a boost, reach out to us.
We can take a look at your social media (or lack of it) and give you some pointers on where to start for free.
Craig Inzana is the Director of Digital Sales & Services for Priority Digital Services. His mission is to bring big city marketing to small town and regional businesses.